Dog insurance

Affordable cover built on 25 years’ experience, offering not just pet protection but also a purpose.

AFI_Tick_Cross_Tick_15.png Cover vet fees up to £18,000
AFI_Tick_Cross_Tick_15.png Free 24/7 vet video consultations
AFI_Tick_Cross_Tick_15.png Dental cover on some policies *
AFI_Tick_Cross_Tick_15.png Exclusive benefits for puppy owners

*subject to Terms & Conditions

What does our dog insurance cover?

Animal Friends offers a range of policies which offer different cover levels and have different benefits. Here are a few examples of benefits you can find across our different policies: 

  • Free 24/7 vet video consultations - You can speak to the veterinary experts at Joii Pet Care from the comfort of your own home 24 hours a day 7 days a week.

    Find out more

  • Dental cover - Some of our policies cover dental accidents and illness as standard.

    Find out more

  • Missing or stolen cover - Some of our policies can cover the cost of finding your dog if they're stolen or go missing.

    Find out more

  • Up to £18,000 vet fee cover - Our Lifetime policies offer ongoing cover for accidents, illnesses and conditions, with vet fee cover up to £18,000.

    Lifetime dog insurance

Dog insurance policies

We have 5 types of dog insurance policies, including two options for Lifetime, each with different levels of cover for the cost of vet fees.

Excluded breeds

This aims to protect your dog if they have an accident. It doesn’t cover you for any illnesses or diseases they might have. If your dog has an accident, the policy offers £2,500 per year towards the cost of treating their injuries. The £2,500 limit applies to each accident your dog might have, and there’s no limit to the number of accidents you can claim for.

Each accident also has a lifetime limit of £15,000 – as long as you renew your policy. So, you can make claims over multiple years if your dog needs long-term treatment for their injuries – up to the £2,500 annual limit.

See Accident Only details

Time Limited products aim to protect your dog if they become ill or are injured in an accident. You can claim up to a set amount for vet fees for each condition your dog might have.

Each new condition is covered for 12 months – as long as you renew your policy. The 12 months starts from the date your dog first showed signs or symptoms of the condition. Once you reach your vet fee limit – or after 12 months, whichever comes first – we won’t cover that condition anymore, even after you renew.

The annual limit in your schedule is the most we’ll pay in total each year for all conditions.

See Time Limited details

Maximum Benefit policies aim to protect your dog if they become ill or are injured in an accident. You can claim up to a set amount for vet fees for each condition your dog might have. You can claim for as many conditions as you need to, as long as you stay within the vet fee limit for each condition. Once you reach the limit for a condition, you won't be able to make a claim for it again, even after you renew.

See Max Benefit details

Lifetime Annual Limit

Lifetime Annual Limit policies aim to protect your dog if they become ill or are injured in an accident. This policy allows you to claim up to a set amount for vet fees each policy year. You can claim for as many conditions as you need to each policy year, as long as you stay within your vet fee limit. The limit resets when you renew, and we’ll cover your dog’s conditions for as long as you have a policy with us.

Lifetime Condition Limit

Lifetime Condition Limit policies aim to protect your dog if they become ill or are injured in an accident. This policy allows you to claim up to a set amount for vet fees per policy year for each condition your dog might have. You can claim for as many conditions as you need to each policy year. This limit resets when you renew, and we’ll cover your dog’s conditions for as long as you have a policy with us.

See Lifetime details

Pet insurance premiums increase as your pet gets older, as the chance of your pet becoming ill increases. Excesses apply to all our policies and a co-payment is currently payable on claims if you renew your policy after your dog turns 8 years old.

Photo illustration of a puppy in their bed

Puppy insurance with PupStart

Not only can our policies cover puppies from 4 weeks old, if your dog is under one year old you will also get additional exclusive benefits with PupStart, our uniquely tailored puppy programme.

You'll have access to:

  • Free 1-2-1 puppy clinics and training
  • Unlimited 24/7 video calls with a qualified vet
  • Tailored puppy advice and articles
  • Exclusive third-party offers through The Treat Tin

More about puppy insurance

Not sure? Key things to consider:

Vet fees are not standardised in the UK and can vary from practice to practice with factors such as location, your pet’s age and the severity of the condition all having an influence on the cost of treatment.

Based on the average cost of vet fee claims submitted to Animal Friends for medium sized dogs in 2023, the average cost for lameness was £1,187 and £1,091 for seizures.

As treatment and medication for our pets becomes more advanced and sophisticated, the cost of veterinary fees is likely to rise too. Pet insurance can help give you the support you need when the worst happens.

Many of our policies also include additional benefits such as cover if your dog is stolen or goes missing, or if they injure someone or damage their property, providing you with extra protection and assistance. Find out more about these benefits in our policy terms and conditions.

It's important that you choose a policy and cover level that is appropriate for both your dog and your budget. When you get a quote with us, we'll take you through a step-by-step process to help you decide on the type of cover you need.

To date, we have donated over £8.5 million to more than 800 animal welfare charities and conservancies worldwide.

How much cover do you need?

According to the Association of British Insurers, the average vet claim was £848 in 2021.

Knowing how much your dog could cost is important so you’re prepared with the right type of policy and we’re here to help with cover up to £18,000 in a year.

Dog insurance FAQs

Dog insurance helps you to cover the cost of veterinary treatment if your dog gets injured or falls ill. It can also have additional benefits such as cover if your dog dies or is put to sleep (if you paid for them) or if they injure someone or damage their property.

It is important to choose a dog insurance policy that best suits your needs now and in the future. We have policies that can provide cover for accidents and illnesses. If you would like to cover your dog for long-term conditions which will need treatment year after year, such as diabetes, then you may prefer a Lifetime policy. If you have a smaller budget then you may choose to have cover for accidents only or for illness that will not last more than 12 months.

Find out which policy meets your needs by completing an online quote.

Get a quote

Our Prestige and Lifetime £5,000 policies will cover dental and gum treatment if it is needed as a direct result of an accident or injury.

Our Lifetime £10,000 and Lifetime £18,000 policies cover treatment for dental illness and accidents. 

In all cases, your dog will have needed a dental exam within a year before the injury or illness took place, and you must have followed the vet’s advice.

If your dog is lost or stolen we will pay a percentage of the amount you paid or donated for them, depending on their age, up to the cover limit amount in the policy you choose.

This benefit is not available on our Accident Only policies.

Pre-existing conditions aren't covered by our policies. We consider a condition to be pre-existing if it was first noticed before your policy start date or within the waiting period, whether your pet needed treatment previously or not. 

Dog being treated by a vet

Need more dog advice?

Our dedicated dog advice also covers:

  • The best ways to buy, adopt or foster
  • How to apply dog first aid in an emergency
  • Knowing dog health condition symptoms

…plus many more everyday tips in our regularly updated guides.