Set up in 2010, ‘ Feel Good Park’ quickly established itself as a fantastic medium to not only raise awareness for the animal welfare charities supported by Animal Friends, but also engage with a wider audience of pet owners and animal lovers.
To achieve this support, Animal Friends donates £1 to animal welfare for every ‘Like’ on Facebook and is part of a larger animal welfare project, which to date has donated over £1,035,000 to 212 different animal charities worldwide.
Animal Friends have not only the most Facebook likes compared to any other pet insurer they also have the most Facebook likes compared to any other insurance company in the UK, a remarkable achievement for any financial service provider.
Chris Newnham, Marketing Manager of Animal Friends Insurance said, “Our strategy is simple. ‘Feel Good Park’ is a two-way engagement tool, between our brand and our customers. We have worked hard to develop a community of animal lovers and like-minded pet owners to which we aim to educate and inspire but most importantly to engage with the people that make Feel Good Park; that means listening to them, not just talking to them.”