Animal Friends Insurance has been shortlisted for an insurance industry accolade for Insurance Brand Campaign of the Year- Broker to Specialist Audience 2013. The awards are hosted by specialist publication Insurance Times and include individual and team categories for broker, insurer and provider claims teams. The category showcases business excellence, innovation and communications within a specialist area of the industry.
Animal Friends created a campaign centred on the ethos of the company by challenging themselves to donate £1 million to animal welfare charities by the end of 2012. Being shortlisted by the Insurance Times recognises the campaigns aim to go beyond simply donating funds but to develop communication with customers, educating and engaging with them and providing the charities a strong collective platform to highlight their work.
Elaine Fairfax, Managing Director of Animal Friends said ‘I am so pleased for the team; they have worked hard to follow my vision, developing a community of animal lovers and like-minded pet owners. Most importantly through our charity partnerships we’ve been able to have positive effect on so many animals’.