Continuing the success of their 2012 TV campaign Animal Friends Pet Insurance will run on major television channels throughout 2013, including online and targeted programme sponsorship.
The new TV campaign follows the adventures of Cracker the dog and Girlie the cat as they visit a baby elephant orphanage in Africa. The baby elephant represents just one of the many charities that have been supported by Animal Friends. The company has to date donated over £1 million pounds to animal welfare charities worldwide.
The creative for the 40-second stop motion TV ad was conceptualised in house but produced by the brand’s existing animation agency, Happy Hour Productions. The art directors, who produced the new and existing series of adverts have also previously worked on productions such as Shaun the Sheep, Creature Comforts and Animal Planet.
Animal Friends believes that the new TV advertising campaign will make a significant difference not only to the brand but also to the many animal welfare charities that they support.
So far this year the brand has seen an average 80% uplift in new policies sold compared to January 2012 largely due to the new ad creative and re-targeted TV campaign. This success is on the back of an overall 150% increase in live policy count since February 2011.
“The campaign results are outstanding and the ad creative really stands out amongst the crowd whilst conveying our brand strength in an ever increasingly competitive market.” said Chris Newnham, Marketing Manager, Animal Friends Insurance.