More than £9 million donated to support animal welfare
Free 24/7 vet video consultations for cats and dogs
Over 25 years as pet insurance experts
Your vet can claim online on your behalf
9/10 online vet fee claims processed within 4 working days*
*90.77% of Pawtal claims were processed within 4 working days. Claims received July 2024 - June 2025.
Why choose Animal Friends?
With over 25 years' experience, more than £9 million donated to support animal welfare, and over one million pets covered, customers choose Animal Friends for:
- Affordable, award-winning cover to suit you and your pet
- Free vet video calls 24/7/365 through the Joii app for dog and cat customers
- Founded to help support animal welfare charities
- Fuss-free claiming. Vets can claim on your behalf
- Expert advice and guides for you and your pet.
Our policies
Our pet insurance policies offer different levels of vet fee cover, from Accident Only to Lifetime £18,000. Most policies include cover for dental and other helpful treatments such as physiotherapy. See below for more details of each policy type.
Lifetime insurance offers ongoing vet fee cover for accidents and illnesses and can protect your pet for life, as long as you renew. There are two types of cover available.
Lifetime Annual Limit
- You can choose cover from £1,000 to £18,000 each year for vet fees.
- You can claim for as many conditions as you need to, as long as you stay within your chosen annual vet fee limit.
- The limit resets every year when you renew.
- Your pet’s conditions will be covered for life, as long as you renew your policy.
- Dental accident & dental illness cover up to £3,000 with our Lifetime £10,000 and Lifetime £18,000 policies and up to £1,000 with our Lifetime £4,000 and Lifetime £5,000 policies.
- Dental accident cover up to £750 with our Lifetime £2,000 and Lifetime £3,000 policies.
- Complementary therapy from £500 to £3,000, depending on your chosen policy.
Lifetime Condition Limit
- You can choose cover of £1,000, £2,000, £4,000 or £6,000 each year for vet fees.
- You can claim up to your chosen amount for vet fees per policy year for each condition your pet might have.
- The limit resets every year when you renew.
- Your pet’s conditions are covered for life, as long as you renew your policy.
- Dental accident cover up to £750 with our Superior policy.
- Dental accident & dental illness cover up to £1,000 with our Superior Plus and Prestige policies.
- Complementary therapy from £500 to £1,000, depending on your chosen policy.
Policy terms and conditions apply.
With Maximum Benefit pet insurance, you have one fixed amount of vet fee cover for each accident or illness. You can make claims for as many accidents or illnesses as you need to each year.
- You can choose a fixed amount of vet fee cover for each accident or illness you may need to claim for.
- You can keep claiming until the fixed amount of cover for the accident or illness is reached.
- There’s no time limit for how long you can claim for each accident or illness.
- After the vet fee limit is reached, we won't cover the accident or illness again.
- Dental accident cover up to £750 with a Max Plus policy.
- Dental accident & dental illness cover up to £1,000 with a Max Extra policy.
- Complementary therapy between £500 and £1,000, depending on your chosen policy.
Policy terms and conditions apply.
Time Limited pet insurance provides cover for accidents and illnesses for up to 12 months.
- Each new condition is covered for up to 12 months, or until your vet fee limit has been reached, whichever happens first (as long as you keep renewing your policy).
- The 12 months start from the date your pet first showed signs of the condition.
- After 12 months, or when the vet fee limit is reached, we won’t cover the accident or illness again.
- Time Limited policies also have an annual limit - this is the most we'll pay each year for all conditions you may need to claim for.
- Dental accident cover up to £750 with a Prime policy.
- Dental accident & dental illness cover up to £1,000 with a Prime Plus policy.
- Complementary therapy between £500 and £1,000, depending on your chosen policy.
Policy terms and conditions apply.
With our Accident Only pet insurance, you’re covered up to £2,500 per year for each accident your pet may have.
- There’s no limit to how many accidents you can claim for each year.
- For each accident, we’ll cover treatment costs for as long as your pet needs care (as long as you renew your policy each year), up to a lifetime limit of £15,000.
- This cover is only for accidents. It doesn’t cover illnesses or diseases.
- Dental accident cover up to £500.
- Complementary therapy up to £500 for each accident.
Policy terms and conditions apply.
Pet insurance premiums increase as your pet gets older. We use a number of things to work out your price each year. These include the age of the pet, where you live and the cost of vet fees. Excesses apply to all our policies and a co-payment is currently payable on claims if you renew your policy after your dog turns 8 years old or your cat turns 10 years old.




