About Animal Friends

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The Company

Animal Friends Pet Insurance was founded by Elaine Fairfax in 1998 with the sole aim of providing pet insurance as a means to help support animal welfare charities. Elaine had worked closely with many animal charities throughout her life but she wanted to do even more to help animals. Thus, she decided to use her business skills to raise substantial funds through something people need; pet insurance.

Since its inception Animal Friends Pet Insurance has grown to become not only an award-winning business but one of the largest pet insurance providers in the UK (Datamonitor 2013). Currently in our 16th year, we look after over 400,000 pets and offer cover for cats, dogs and horses (including rider insurance) with a range of different types of policy available.

Animal Welfare

Our business is built upon the foundation and core of our ethos; by providing a range of pet insurance policies we are able to donate and support over 300 animal welfare charities across the UK and worldwide, meaning that the total amount of money we have donated to date is £2,513,888.

Dedication and Excellence

Here at Animal Friends Pet Insurance we are committed to providing the best pet insurance service we can and as a result we have received many accolades recognising such a service:

  • Named ‘Pet Insurance Provider of the Year‘ at the 2014 ConsumerMoneyFacts Awards.
  • Received a ‘Commendation’ for our level of customer service at the same awards.
  • Our exceptional claims processes led to us being awarded the 2013 ‘Outstanding Broker Claims Team of the Year’ at the Insurance Times Claims Excellence Awards, taking into account claims teams from all walks of the insurance industry, not just pet insurance.
  • Won 2014 Insurance Times Broker Claims Initiative of the Year
  • A 5-star rating from Defaqto for our Prestige pet insurance policy for 2014 & 2015

“Animal Friends has been built from my genuine desire to use business to help animal charities. Animal Friends has bred a fantastic team spirit and a unique workplace atmosphere that every visitor remarks on. For the business it means an exceptional level of dedication and care by the staff which runs through each and every department.”

Elaine Fairfax, Managing Director and Founder