About Animal Friends

Our Ethos

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Our Aims

By working with charities and supporting worthy projects worldwide, Animal Friends will help improve the lives of animals; combat animal abuse and cruelty; assist in the protection of rare and endangered species; help conserve unique and vital habitats and assist local communities to protect and value their heritage.


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Our Mission Statement

A commitment to providing cat, dog, and horse insurance cover with a quality of service that will be remembered and recommended, whilst helping charities worldwide and raising awareness of their work .


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Our Core Values

  • To provide a positive environment that is motivated, energetic and committed.
  • To make a difference by supporting individuals and providing opportunities.
  • To openly provide information and create professional understanding about our insurance services.
  • To consistently improve our service to exceed the expectations of our customers and become the best pet insurer we can be.
  • To treat others as we would wish to be treated with respect, honesty and integrity.
  • To lead by example with progressive ideas to set us apart from our competitors.
  • To demonstrate commitment and support to animal welfare causes worldwide.

About Animal Friends

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The Company

Animal Friends Pet Insurance was founded by Elaine Fairfax in 1998 with the sole aim of providing pet insurance as a means to help support animal welfare charities. Elaine had worked closely with many animal welfare charities throughout her life but she wanted to do even more to help animals. Thus, she decided to use her business skills to raise substantial funds through something people need; pet insurance

Since its inception Animal Friends Pet Insurance has grown to become not only an award-winning business but one of the largest pet insurance providers in the UK (Datamonitor 2013). Currently in our 20th year, we look after over 800,000 pets and offer cover for cats, dogs and horses (including rider insurance) with a range of different policies available.


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Animal Welfare

Our business is built upon the foundation and core of our ethos; by providing a range of pet insurance policies we are able to donate and support over 300 across the UK and worldwide, meaning that the total amount of money we have donated to date is:

£3,722,000


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Dedication and Excellence

Here at Animal Friends Pet Insurance we are committed to providing the best pet insurance service we can and as a result we have received many accolades recognising such a service:

  • Best Pet Insurance 2018/19 - Personal Finance Awards
  • Best Pet Insurance 2017/18 - Personal Finance Awards
  • Pet Insurance Provider of the Year 2016 & 2017 - MoneyFacts Consumer Awards
  • Best Claims Service 2015 & 2017 - MoneyFacts Consumer Awards
  • 5-star MoneyFacts rating for our Prestige pet insurance policy for 2017 & 2018
Animal Friends has been built from my genuine desire to use business to help animal charities. Animal Friends has bred a fantastic team spirit and a unique workplace atmosphere that every visitor remarks on. For the business it means an exceptional level of dedication and care by the staff which runs through each and every department.

-- Elaine Fairfax, Managing Director and Founder

Customer Reviews

Our Pet Insurance Awards