Illustration of animals campaigning

Creating a better life

Animals everywhere rely on us to stand up for their rights and give them a voice. We're fighting to make sure they’re heard.

We are using our voice, our business and our community to help protect the future for animals everywhere. From campaigning for tougher sentences in cases of animal abuse and neglect to calling on the Government to make pet theft a specific offence: we want to save animals because they save us.

Explore our campaigning stories below starting from our most recent efforts.

Pets are more than property

We've joined forces with Pet Theft Reform and Suzy Lamplugh Trust to:

  • Help keep our customers, and their pets, safe
  • Make pet theft a specific offence
  • Ensure criminals are held accountable for their crimes
  • Provide pets with a chance to get home if they get lost
Pet theft

Tougher sentences for animal abuse

In 2021, we joined PC Dave Wardell, Fabulous Finn and many others around the UK to:

  • Bring justice to abused and neglected animals
  • Introduce punishments to fit the crime
  • Create a stronger deterrent
  • Ensure animals are recognised as sentient beings
PC Dave Wardell and fabulous Finn