Fairer Finance

Who are they and what does it mean for you? 

23rd April 2024

We’ve worked with Fairer Finance to make our website content and policy documents as simple as possible to understand, but who are they and what does it mean for you? 

Who is Fairer Finance?

Fairer Finance is an agency devoted to encouraging financial services to support consumers - a person who purchases goods and services for personal use - to make more informed decisions, by communicating in clear and accessible ways. 

What is Fairer Finance’s purpose?

The purpose of Fairer Finance is to support consumers to develop trust in their banks and insurers. Everything Fairer Finance does is driven by their vision to create a fairer financial services market for all. Fairer Finance understands that each consumer has different needs, which means their ratings are designed as a short cut to help everyone make sense of complex financial products.

Why does Fairer Finance matter to you?

Fairer Finance rank providers based on what their customers think of them, how they handle their complaints, and how transparent they are. Since they don’t accept commission from any of the companies they rate, you can feel empowered to make informed decisions about the insurance services and products you choose, thanks to Fairer Finance!

Fairer Finance ensure that businesses are working harder to look after customers just like you by encouraging companies to compete on customer service and quality.

How does Fairer Finance relate to Animal Friends’ policies?

We’re passionate about supporting our customers and helping make sure they have the right protection in place for their pet and their pocket. 

Which is why all Animal Friends’ policy documents adhere to Fairer Finance recommendations, and, as a result, have been awarded the Clear and Simple Mark. This means that we don’t use jargon, write in long sentences, use overly complicated words or statements, and we structure our communications so that they are easy to follow and understand. 

If you feel that there is more we can do to improve the information we provide to our customers, please email feedback@animalfriends.co.uk.