14th October 2024
Animal Friends Pet Insurance, one of the biggest names in the UK pet industry, has been awarded Pet Insurer of the year 2024/25 by Defaqto, the UK’s number one provider of financial product ratings.
Defaqto is trusted to help consumers understand the features and levels of cover in insurance policies. The new annual Insurance Awards are aimed at helping the UK public decide which brands are the best rated, on various key market metrics, allowing them to make the smartest decisions about the products they choose.
Animal Friends was chosen for the top accolade after a rigorous evaluation process that included over 90 other insurance providers*. Defaqto’s unique methodology involved analysing one of the most comprehensive sets of general insurance data in the UK and gathering feedback from over 21,000 insurance customers. Animal Friends excelled in both product quality and customer service, securing its place as the leading pet insurer.
Richard Mills, Chief Executive Officer at Animal Friends Insurance, expressed his pride in receiving the award, stating: “Being named Pet Insurer of the Year by Defaqto reaffirms our dedication to providing the highest level of care and support to our customers and their pets. Animal Friends was founded to make a positive difference for all animals, from pets to wildlife, and this award is a testament to our continued commitment to provide quality policies to suit a range of budgets, alongside our mission of championing animal welfare and conservation.”
John Milliken, CEO at Defaqto, added: “As the best provider of pet insurance, Animal Friends sets the benchmark for service and offers strong products. Customers find it easy to obtain a quote and make policy changes. It is simple to get the information they need for queries, and the overall service experience is highly rated, with many recommending Animal Friends to others. Many congratulations to the team at Animal Friends for this well-deserved recognition."
This award further solidifies Animal Friends’ position as a leader in the UK pet insurance market, celebrated not only for its 25 years’+ industry expertise but also for its steadfast commitment to animal welfare and customer satisfaction.
ENDS
*Across all award categories.