Blue Cross
Blue Cross is there for animals and the people who love them - rescuing, rehoming, healing, comforting.
Creating better lives for animals
As part of our mission to create better lives for animals, we’re incredibly proud to have an ongoing relationship with the Blue Cross, one of the UK’s most respected and influential animal welfare organisations. We share their values of compassion, courage, and inclusivity, making them a natural and powerful ally in our mission.
For more than a century, Blue Cross has been there for animals and their people. They step in when a pet has nowhere else to go, and they stay when a family is grieving the loss of a beloved companion. Their compassion is unwavering, their courage unmistakable, and their inclusivity a beacon for pet lovers across the UK.
And just like us, they believe that helping to protect animals means influencing the world around them. Their Policy Team is deeply embedded in government affairs, shaping conversations at the highest levels and fighting for stronger protections for pets nationwide. Together, we can amplify that voice further than ever before.
Creating change through supporting vital initiatives
For more than 28 years, Animal Friends has been driven by a simple mission: creating better lives for animals.
Our relationship with Blue Cross is about more than simply funding —it’s a shared promise to help protect animals, support pet owners, and look to influence positive change.
Our friendship with Blue Cross has given us the opportunity to work together on a number of vital services, including;
Pet loss support line
Animal Friends funds a dedicated Pet Loss Support Line for its customers and Blue Cross advocates. The Pet Loss Support team provides compassionate and confidential assistance via telephone, webchat and email to people facing current or anticipated pet loss, through death or enforced separation, as well as those dealing with missing or stolen pets.
For more information and access to this service you can visit Blue Cross website.
Home Direct
We help support Blue Cross’ horse offsite services including their Home Direct scheme; an admission and adoption scheme that helps you find the right home for your horse.
People often feel judged when needing to find their horse a new home, and the reasons for rehoming can be wide reaching. We know how important it is to secure your horse’s future so this is where the Blue Cross can help, no matter the reason for rehoming. Home Direct brings a peace of mind and knowledge that you’ve done the best you can for your horse’s welfare.
Long term support
The funding received from Animal Friends enables Blue Cross to maintain a range of rehoming pathways, including foster placements, direct rehoming from current owners and monitored loan arrangements through its Horse Borrower scheme.
Alongside finding suitable new homes, Blue Cross provides ongoing guidance, welfare checks and support to adopters and borrowers, helping to secure positive long-term outcomes for horses and ponies. This work ensures high welfare standards are maintained while reducing the number of horses at risk of neglect or an uncertain future.
Making positive steps forward for the future
Together, we’re building a movement rooted in empathy and action. We’re strengthening our voice in government. We’re creating campaigns that inspire. And we’re offering our customers something they can feel proud to be part of.
Because when you choose Animal Friends, you’re choosing hope. You’re choosing impact. You’re looking to a future where animals are seen, loved, and given the chance to live a happy and healthy life.
For customers who want their choices to matter, policies & purpose in action; built to create better lives for animals.
Find out more about Blue Cross
Read more about Blue Cross, who act to help families struggling with looking after their pets.
Pet insurance to protect your pet
Horses
- Vet fee cover from £3,000 to £7,000
- Insure your horse up to 40 years for illness and accidents
- Up to £2m for public liability incidents
- Cover towards the cost of the purchase price if your horse dies
Dogs
- Vet fee cover from £1,000 to £18,000
- Free vet video consultations with Joii Pet Care 24 hours a day, 7 days a week
- Most of our dog insurance policies provide cover in the event your pet injures someone or damages their property.
- Dental accident cover with most of our dog insurance policies with some covering both dental accidents and illnesses.
Cats
- Vet fee cover from £1,000 to £18,000
- Cat customers can call on a vet or vet nurse at any time of the day or night, any day of the year with Joii.
- Our Prestige, Lifetime £10,000 and £18,000 cat insurance policies cover behavioural therapy
- Some of our cat insurance policies can help towards the cost of finding your cat if they're stolen or go missing.